Senior Product Marketing Manager

About Us

Appcharge is a dynamic and well-funded startup, transforming the mobile gaming industry. We help mobile game publishers sell directly to their players – which ups profits by 35%, and greatly improves player relationships and loyalty. What sets us apart is that we’ve built & scaled top-grossing mobile games ourselves – Appcharge is led by veterans from Rovio, Huuuge Games, Moon Active, Playstudios and more.

As part of our rapid expansion, we are seeking a talented Senior Product Marketing Manager (PMM) to join our growing team and elevate our marketing efforts to the next level.

Role Overview

As the Senior Product Marketing Manager at Appcharge, you will own the production of high-quality sales and marketing materials, including decks, one-pagers, videos, landing pages, and more. You will also manage the public launch of new features, ensuring clear communication of value to clients and prospects. Your role will directly impact the performance of our sales efforts and improve operational efficiency across the team by providing polished, on-brand assets.

Responsibilities

• Develop a deep understanding of our product and user personas
• Produce compelling marketing materials (decks, one-pagers, videos, etc.).
• Own the creation of sales enablement assets to support the business development and product teams.
• Lead the execution of feature launches – including messaging, positioning, and promotion across all channels.
• Collaborate with marketing, product, and R&D teams to craft messaging that resonates with our target audience.
• Produce and manage content for marcom channels, including social media, newsletters, and landing pages.
• Work cross-functionally to ensure consistency in communication across all marketing assets.

Qualifications

• 4+ years of experience in product marketing, or a related role.
• Strong copywriting skills and design understanding to create compelling marketing collateral.
• Proven experience in managing feature launches and product positioning.
• Tech-savvy, with the ability to quickly learn and understand complex product details.
• A self-starter with a shipping mentality.
• Great at enlisting help from peers (matrix management)
• Strong understanding of mobile game monetization and payments is an advantage.