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Appcharge Blog
Explore the inner workings of mobile game web stores with practical guides, insightful case studies, expert comparisons, and thought-provoking opinion pieces.

The Appcharge Manifesto

When we launched Appcharge in 2022, we knew we wanted to not only bring positive change to the mobile games industry, but also do things differently.  Taking publishers into the direct-to-consumer (DTC) ecosystem is a big responsibility, one that can achieve an elusive win-win combination for players and publishers alike.  A win for players, who get more value for their...
Direct to Consumer
Web Stores

A Perfect Storm: 5 Industry Trends Fueling the Rise of Web Stores

2023 saw numerous leading mobile game publishers build their own web stores, allowing them to sell directly to players - and bypass the usual 30% fees in the process. But what's driving this strategy? Why are web stores emerging as must-have monetization channels now? Below, we unravel the threads that tie key games industry trends such as extended development timelines,...
Web Stores

Mobile Game Web Stores: Should You Build or Buy Your Tech?

In 2023, nearly every major mobile games publisher launched a web store. There’s a reason for this: by carving out a direct-to-consumer sales platform, publishers bypass the traditional 30% fees on all transactions. In doing so, they can provide users with exclusive and generous offers while significantly increasing profit margins.  It’s a much-needed win for publishers, who are feeling the...
Payments
Web Stores

Merchant of Record vs. Payment Service Provider: A Simple Guide For Mobile Game Developers

Selling directly to mobile gamers on a web store, outside of Apple or Google’s ecosystem, means you’re responsible for everything needed to sell globally. That includes processing payments, handling refunds,...
Direct to Consumer
Payments
Web Stores

4 Creative Strategies For Driving Players to Your Web Store, Inspired by Pokemon GO, Merge Dragons, Candy Crush & Subway Surfers

Building a beautiful and profitable web store is hard enough, but many publishers find that the real challenge begins after their store is built and published. That’s because they need...
Direct to Consumer
Web Stores

Mobile Game Monetization: 4 Tactics to Level Up Your Web Store Sales Funnel

As mobile game publishers aim to strengthen their business fundamentals, financial resilience, and autonomy, going direct-to-consumer is a strategic imperative in 2024.  With the biggest publishers in the market steaming...
Direct to Consumer
Web Stores

The Appcharge Manifesto

When we launched Appcharge in 2022, we knew we wanted to not only bring positive change to the mobile games industry, but also do things differently.  Taking publishers into the...
Direct to Consumer
Web Stores

Web Store Walkthroughs: Pokemon Go by Niantic

Welcome to the first edition of our Web Store Walkthrough series! Our goal for creating this series is to share the web store expertise of the Appcharge team with the...
Web Stores

Mobile Game Web Stores: Should You Build or Buy Your Tech?

In 2023, nearly every major mobile games publisher launched a web store. There’s a reason for this: by carving out a direct-to-consumer sales platform, publishers bypass the traditional 30% fees...
Payments
Web Stores

How to Choose a Web Store Platform for Your Mobile Game

The bandwagon is well in motion: nearly all top mobile game publishers developed a web store in 2023, and many more will follow suit in 2024. Some publishers chose to...
Web Stores

From Code to Checkout: Tackling the Top 5 Challenges in Crafting Your Game’s Web Store

By now, it’s no secret that a web store is the golden ticket to catapulting your mobile game revenue into the stratosphere. But the path to building a successful web...
Payments
Web Stores

A Perfect Storm: 5 Industry Trends Fueling the Rise of Web Stores

2023 saw numerous leading mobile game publishers build their own web stores, allowing them to sell directly to players – and bypass the usual 30% fees in the process. But...
Web Stores

5 Quick Ways to Boost Your Web Store Revenue

Making your web store a gold mine for revenue isn’t just wishful thinking—it’s totally doable. This article is your go-to guide, packed with smart moves and insider tips specifically crafted...
Web Stores

Play it Safe: The Appcharge Approach to Risk Mitigation

As game developers, we pour our hearts and souls into creating captivating experiences, while the risk of fraud and fraudulent chargebacks is always lurking in the shadows. The need for...
Payments
Web Stores

Why Web Stores Offer a Better Deal For Your Mobile Game VIPs

We’ve already spoken about the $30 billion+ opportunity in the mobile games market. According to data.ai’s State of Mobile report, the sector generated $110 billion from player spending on in-app...
Payments
Web Stores

Google Play Proposes Third-Party Payments in the UK – But is it a Good Deal for Developers?

Google has proposed opening up the Google Play store to third-party payment systems in the UK in a move that would see it take a reduced revenue share. But all...
Direct to Consumer
Payments

The Mobile Game Web Store Designer’s Playbook

There’s a monumental shift happening in the mobile games industry. Since Epic Games’ lawsuit against Apple centering around a dispute over the right to use its own payment system in...
Direct to Consumer
Web Stores

Beyond the App Store: The Future of IAP Monetization

The future of in-app monetization is, well, out-of-app. With Apple’s deprecation of the IDFA and longstanding refusal to adjust their 30% tax on developers, in addition to an overall drop...
Direct to Consumer
Web Stores
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