5 Quick Ways to Boost Your Web Store Revenue

Launching a web store is simple enough. Making it profitable over the long-run? That's another story. As the direct-to-consumer platform of choice of over 1/3 of the market's top grossing mobile games, with decades of mobile game monetization expertise in our team, we know a thing or two about what works. Usually, when we see a web store in need of a revenue boost, the first thing we do is make sure it ticks the following boxes.

1. Make your web store fun

Integrating engaging features into your web store can be a game-changer for revenue generation. Daily bonuses, post-purchase offers, and progress bars not only boost player retention but also generate repeating, powerful marketing touchpoints.

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Your web store shouldn't just be a place to spend; it's a dynamic hub where your most engaged players can't resist coming back for more, leveling up their experience and your revenue.

2. Connect your user segmentation logic

Make sure you're giving your players the most relevant and personalized experience when they enter your store. This is nothing new for top gaming studios, who'll have dozens, if not hundreds of user segments already set up for the in-game experience. But here's the key: with Appcharge's platform, you can easily connect your existing in-game segmentation logic via our Player Info Sync API - so that your web store is just as sophisticated as your game - without needing extra work.

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3. Localize prices for a personal touch

When it comes to prices, speaking the player's language adds a personal touch to the shopping experience. Presenting prices in familiar currency terms eliminates the confusion that might act as a roadblock to spending. It's not just about simplifying the transaction; it's about empowering the player with a clear understanding of the value they're about to unlock. When choosing a white-label web store solution, make sure it automatically localizes the currency for users. This will save you time and effort.

4. Make checkout familiar and trustworthy

A trustworthy and convenient checkout process is non-negotiable for increasing revenue. Players should be able to complete transactions with minimal clicks, ensuring a hassle-free experience. But the real magic lies in the familiarity factor – integrating payment solutions that players already know and trust. Can your Brazilian players pay with PIX? Or your Polish players with BLIK? Giving preferred local payment methods boosts the player's confidence in making transactions.

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5. Make your offers unique

Are your web store offers only offered on your web store? They should be. However, we often see publishers pushing items and offers that are too similar to what's available in-game. That's a mistake - you have to make them know that your web store is the destination for exclusive and irresistible deals.

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