Announcing our $26 Million Series A, Led by Creandum With Support From Supercell, Play Ventures & Other Leading VCs
Today’s a big day for Appcharge.
I’m excited to share our $26 million Series A round, led by Creandum, with participation from Supercell, BITKRAFT Ventures, Moneta VC and Corundum, alongside existing investors Play Ventures, Glilot Capital Partners, and angel investors.
This is a powerful endorsement of the vision we started with in 2022: to give mobile game publishers the tools to connect directly with players on their own terms.
Ultimately, this delivers a net positive impact for everyone: publishers have more control and financial resilience, and players get better value for money and a fun experience. That is what drives us to develop new solutions to push DTC forward.
Why Now?
The genie is out of the bottle – publishers no longer need to lose 30% on all sales of in-game items.
The ongoing antitrust battles against Apple and Google have amplified the importance of direct-to-consumer (DTC) across the industry, sparking a much-needed conversation about control and autonomy for publishers. Regardless of the legal outcome, DTC has emerged as a powerful strategy for publishers looking to take charge of their revenue and deepen their connection with players. Testament to this is the waves of demand we’ve seen for our platform from top publishers, which has been truly remarkable.
At the same time, many publishers are finding it harder than ever to scale their user acquisition (UA) efforts post-ATT while remaining profitable. With rising costs and a crowded market, even the biggest companies are feeling the squeeze. By significantly lowering costs and increasing revenue through DTC sales, we give publishers a stronger financial foundation—a bigger war chest to fuel future growth and keep their games thriving. We’ve seen the impact of this firsthand—we process $200 million in DTC sales annually and have seen 3x growth in the last quarter.
We know we’re onto something big.
Why Do Top Publishers Choose Appcharge?
As I wrote earlier this year in our Manifesto, great products are built by people who truly get the needs of the niche they’re serving.
Our people?
We’re a team of game makers who understand the unique challenges of this space because, well, we’ve lived through them ourselves at companies like Rovio, Huuuge Games, Moon Active, and Playstudios. We understand what it takes to build and scale the world’s highest-grossing games—this informs every feature we build and all strategic monetization advice we offer our publishers.
When our team shares wins in our company’s Slack channel like the one you see below, I’m both filled with pride and pumped for what’s to come.
Mobile Gaming’s New Golden Era
This new funding marks our next step in driving the DTC movement forward. Web stores have become ubiquitous—our recent industry report confirms this trend—but the DTC space still has so much room to grow.
Appcharge Web Stores are already seen by top publishers as a leading solution, equipped with powerful engagement mechanics like Accumulation Bars, Coupons, and Daily Bonuses. And following requests from partners, we recently launched our in-game payment SDK for Unity, Android, and iOS. With sideloading rising as a viable distribution channel, we want to provide publishers the tools they need to succeed and meet players wherever they are.
We’re excited for the year to come—we’ll continue strengthening our platform and innovating in line with our publishers’ needs, for instance, with AI tools to help them get the most out of their web stores and new payment methods to continue delighting players wherever they are.
Final Thoughts
This is a good opportunity to say thank you.
A huge thank you to our world-class team, our investors for helping us get here, and our innovative publishers who continue pushing boundaries and moving the industry forward with us.
We’re just getting started 🦄
