This GDC, We Took To The Streets With A Special Billboard Campaign
This year at GDC, we decided to do things differently.
Instead of just showing up, we showed out—with a billboard campaign that lit up San Francisco all week long. From SoMa to Market Street, our message was hard to miss.
Appcharge is here to raise the standard for web stores in gaming. Most DTC solutions rely on rigid, one-size-fits-all templates. We don’t. Every Appcharge web store is crafted by our in-house UX, UI, and design teams to match the visual language of your game—down to the tiniest detail.
The result? A pixel-perfect, native-feeling experience that players trust, and buy from.
GDC was the perfect time to put that message front and center.
A Message You Couldn’t Miss
All across San Francisco, our campaign made one thing clear: game publishers deserve more than templated solutions.
Our creative concept zooms into the tiniest details—like the embossed design on in-game currency—because that’s exactly how we approach web stores. Every visual element is crafted to feel native, polished, and game-authentic.
More Than Just Billboards
Our presence in San Francisco went beyond the streets. We connected with game publishers, partners, and industry friends throughout the week:
- Morning panel at PGC with our new Director of Business Development, Sean
- An intimate dinner at Roka Akor with friends and partners
- Appcharge Brunch with Solsten and Metica at Proper Hotel, featuring a fireside chat hosted by Deconstructor of Fun
- Rooftop Games Mixer with Metaplay, Rovio, Supercell & Neogames at Hotel Via—200+ attendees, great views, and even better conversations
Thanks to everyone who joined us this week—on rooftops, at brunch, in panel rooms, and yes, in front of a billboard.
Until next time!
