How Tripledot Built a Scalable, Cross-Studio DTC Ecosystem with Appcharge
About Tripledot
Tripledot operates a portfolio of 12 high-performing studios with over 2,500 team members in 23 cities globally. Their innovative studios, ranging from Zeroo Gravity and Lion Studios, to Machine Zone and PeopleFun, reach 25 million daily active users and nearly $2 billion in annual gross revenues.
As the games scaled, so did the complexity of managing direct-to-consumer (DTC) monetization across multiple game teams.
Their existing provider could no longer support the level of customization, speed, and cross-studio coordination they required. Rollouts were slow, and trying to manage different stores across multiple studios had become fragmented and inefficient.
The Tripledot team saw an opportunity. Instead of treating DTC as a one-off channel, they wanted to build a unified infrastructure that could support their entire portfolio, across any game, genre, or player segment.
The Challenge
With 12 studios and a diverse range of live games, Tripledot needed more than a checkout plugin, or a template web store. Their DTC strategy needed to be flexible, scalable, and deeply customizable.
The internal team had three key goals:
- Enhance product margins through lower platform fees
- Centralize DTC operations across all studios
- Maintain high-quality branding and UX in every store
Their previous solution lacked the agility and collaboration required. It was time to rethink everything.
The Partnership
Tripledot chose Appcharge as its preferred DTC partner. From the first meeting, the partnership was defined by tight collaboration and shared ownership. Appcharge worked closely with Tripledot studio leads, acting as an extension of their internal teams.
Together, we developed a system that included:
- Robust web store checkout designed for integration into titles across multiple genres
- Custom APIs to power their web stores’ offer logic
- A unified backend that empowered central teams to manage store operations with game-level granularity
- In-app payment links for iOS users in the U.S
The Rollout
The rollout began with two pilot titles, but success came quickly. Within months, the DTC infrastructure scaled to serve numerous games in Tripledot’s portfolio.
What made this rollout unique wasn’t just the speed, but the strategic depth. Behind the scenes, Appcharge built a centralized control system that allowed Tripledot’s publishing and monetization leads to oversee multiple stores without losing fidelity. Each studio could launch campaigns tailored to their player base, while central teams could guide portfolio-wide strategies in real time.
By supporting both traditional web store checkout and in-game SDK integration, Appcharge also unlocked new distribution paths for Tripledot.
The Results
Tripledot moved from reactive store management to proactive, portfolio-level strategy. And their players noticed the difference.
- Rolled out 10+ DTC products across multiple Tripledot studios
- Replaced a fragmented toolchain with a unified, flexible backend
- Enabled faster campaign execution and more responsive offer strategies
"Appcharge has been more than a provider - they’ve been an extension of our team. Together, we built a scalable DTC infrastructure that empowers each of our studios to move faster, customize deeper, and operate smarter, all while improving the financial performance of our products and maintaining the quality and consistency our players expect.
- Chris Tabasa, VP, Central Game Solutions, Tripledot Studios
Looking Ahead
With a scalable, multi-studio DTC infrastructure in place, Tripledot is no longer limited by tooling. They are exploring deeper personalization, smarter segmentation, and tighter loops between gameplay and store engagement.
Wherever you are in your DTC journey, Appcharge gives you the infrastructure, tools, and partnership to build, operate, and scale with confidence. Get in touch to learn more.
