PGC London 2025: A Milestone Event for Appcharge

PGC London 2025 wasn’t just another event on the calendar; it was a defining moment for Appcharge. With our new branding officially unveiled in time for the conference, we came ready to showcase not just a new look but also the momentum behind our mission to help game publishers reclaim their revenue.

A New Chapter

After some late nights working to ensure our new website was ready in time for PGC, we successfully launched our refreshed brand with pride - and a sigh of relief! 

Featuring a sleek new logo and a design philosophy that reflects our core vision - empowering game publishers - we were over the moon by the positive feedback we received throughout the event. It reaffirmed our belief that this new chapter isn’t just about aesthetics—it’s about better serving our partners and the industry at large.

Key Highlights from the Conference

It was an action packed few days in London. Here are the main highlights:

Maor Sason, Appcharge CEO and co-founder, on The Expert’s Guide to DTC Strategies panel

Maor Sason joined the panel on “The Expert’s Guide to DTC Strategies” alongside Tayber Voyer from A Thinking Ape, George Osborn from Video Games Industry Memo, Faisal Bitar from Tamatem, and David Stelzer from Xsolla. 

‍

Maor shared actionable insights into how publishers can unlock new revenue streams by connecting directly with players. There were particularly interesting discussions around how DTC tools and infrastructure are evolving, and all the innovations that game publishers can use to capitalize on this opportunity.

Gil Tov Ly, Appcharge CMO, Web Store Popularity & Adoption talk

Gil Tov-Ly followed Maor with a deep dive into data on Web Store Popularity & Adoption, based on our report. The room’s engagement and the thoughtful questions afterward made it clear: DTC is already a significant piece of the monetization stack for many publishers.

‍

Our data shows over 70% of the top grossing games operate a web store - they are no longer the “next big thing” but the new norm of mobile game monetization. 

Hosting PGC After Dark at Soho House with Deconstructor of Fun and Appsflyer

The day closed with the PGC After Dark Mixer at Shoreditch House. This intimate, invite-only event brought together industry leaders with an open bar, a great DJ, and even better vibes. It was the perfect setting to connect with our friends and partners, away from the conference hustle and into the early hours!

Meetings, meetings, and more meetings at our booth

We also had the chance to meet incredible game leaders and publishers at our booth. The enthusiasm for direct-to-consumer strategies—and the genuine curiosity about our platform—was wonderful to see.

A Shared Vision for the Future

What stood out most at PGC London 2025 was the sense that gaming is entering an exciting new era. From packed sessions to casual booth conversations, it’s clear that publishers are looking for tools and strategies that empower them to reclaim control, build deeper player connections, and grow their businesses sustainably.

‍

We’re proud to play a role in shaping that future. If you didn’t get a chance to connect with us at the event, reach out—we’d love to continue the conversation.

Here’s to what’s next. 🚀