Appcharge Reaches $1 Billion in Annualized DTC Transaction Volume
The snowball is rolling.
Appcharge has crossed $1 billion in annualized direct-to-consumer transaction volume - a milestone that, until recently, would have seemed years away. In July 2025, we were at $500 million. By January 2026, $700 million. Today, $1 billion. That's more than doubled in under six months.
The growth reflects something bigger than our own momentum. Our partners - from King and Huuuge to Tripledot Studios and SciPlay - are moving fast on DTC, and the numbers behind that shift are hard to ignore. Top publishers are still losing an estimated $41 million per day to platform fees. Building a direct relationship with your players isn't a nice-to-have anymore. It's the math.
But DTC isn't just a margin story. As Roei Barassi, our co-founder and general manager, put it: "Direct-to-consumer is not just about making more revenue and taking it home. It's moving the wheel faster - because more revenue means more investment in user acquisition, which means more players, which means more revenue."
That flywheel is exactly what we're built to power.
We now support more than 150 mobile games worldwide. Since our $58 million Series B in August 2025, we've expanded into Canada, Europe, Japan, China, Korea, and Turkey - and recently opened a new office in Istanbul to deepen our presence in one of the fastest-growing mobile ecosystems in the world. Growth from Asia in particular has accelerated beyond what we initially projected.
Roei has been clear about where this goes: "For a game publisher, it's not a question of if to go direct-to-consumer. It's only when." Mobile game monetisation is entering a new phase. The publishers who move now are the ones building structural advantages - in revenue, in player data, in UA efficiency.
We're aiming for $10 billion in annualized DTC transaction volume within the next two years. $1 billion is a milestone. It's also a starting point.
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This milestone was first reported exclusively by GamesBeat. Read the full coverage here.
