Google’s External Content Links Program: What Publishers Need to Know
Google has introduced a new External Content Links program for U.S. users. Nothing changes today for Payment Links. But developers who want to continue using external payment links inside Android apps must be enrolled in Google’s new program by January 28, 2026 and meet its technical and UX requirements.
Longer-term obligations, fees, and reporting are still pending further legal developments.
What This Means Right Now
For publishers, the immediate impact is: no change. Specifically:
- Payment Links continue operating exactly as they do today
- No immediate commercial changes have been introduced
- No additional reporting or fees are required at this time
The only forward-looking requirement is enrollment ahead of January 28, 2026 for U.S. flows. Teams can keep moving forward with existing launches and optimizations without disruption.
Keeping You Updated
We are monitoring Google’s announcements closely and will continue providing clear updates as more details become available. Our goal is to help partners maintain business continuity while the broader legal landscape settles.
Disclaimer
This update is for informational purposes only and does not constitute legal advice.
