Introducing Template Studio: A Faster Way to Build and Grow Your Web Store
Direct-to-consumer web stores are evolving. What started as an alternative purchase channel is becoming part of how live games actually operate. Campaigns run through them. Player journeys extend into them. Monetization teams use them to reinforce progression, events, and engagement.
Today, we’re introducing Template Studio - a new self-serve environment that gives publishers more control over how their web stores look, behave, and evolve over time.
It’s built for teams that want to move quickly, test ideas, and shape store experiences as actively as they shape their games.
When the Web Store Becomes Part of the Game
As studios invest more in DTC, the web store is starting to play a different role. It’s no longer just where a transaction happens. It’s becoming part of the broader system that supports player progression and long-term value.
We’re seeing this most clearly among partners operating at scale. Publishers like Huuuge have built unified DTC systems that now account for 35% of total revenue share. Others, like Tripledot, have focused on creating centralized foundations that allow multiple studios to run campaigns and iterate with greater consistency.
Template Studio is designed for this stage of DTC maturity.
More Control Over How Your Web Store Evolves
Template Studio gives teams a single place to shape the web store experience.
Within it, publishers can:
- Adjust layout structure and content placement
- Manage branding across the web store
- Preview changes before making them live
- Test personalization logic safely
- Launch new templates independently
This turns the web store into something teams actively work on and refine without bottlenecks.
Turning Web Store Changes Into Growth Decisions
As DTC becomes a core revenue channel, how the web store is structured starts to matter more. Small changes in layout, messaging, or timing can affect how players move through offers and how often they return.
Liveops teams can align store layouts with seasonal events. Monetization teams can test different approaches and adjust quickly. Over time, this makes the store part of the same optimization cycle as gameplay systems.
Template Studio makes that kind of iteration easier to run.
Looking Ahead: Toward Fully Custom, AI Powered Web Stores
The long-term direction is about giving publishers even more flexibility. Planned capabilities include:
- AI-generated layouts designed to accelerate testing and iteration
- Building fully custom store templates
- Greater control over product positioning and visual hierarchy
- Advanced styling flexibility through custom CSS
The goal is simple: make the store as configurable and adaptable as the rest of your live game systems.
Seamless Migration, No Disruption
Existing Appcharge web stores will transition to Template Studio automatically. Migration is handled end-to-end by our team, with no downtime and full preservation of current configurations.
To learn more or begin migration, speak with your Appcharge account manager.
The Bigger Shift
As DTC continues to grow, the web store is becoming more closely tied to how games operate day to day. The strongest results are coming from teams that treat it as part of a connected monetization system - something that can be tested, refined, and scaled alongside the game itself.
Template Studio is designed to support that shift.
And it’s available starting today.
